Most investors default to apartments when they think about real estate investing.
But in today’s market, industrial real estate, especially warehouses, is competing directly for investor capital, and in many cases, outperforming.
In this live webinar, Directed IRA CEO Mat Sorensen will be joined by Chris Hanson, CEO of Hanson Capital to break down how industrial assets work, why demand has shifted, and how investors are evaluating warehouses versus multifamily in 2026.
Watch the Replay
In this webinar, we’ll cover:
- What industrial real estate is and the different types of warehouse assets
- The key demand drivers behind industrial (e-commerce, supply chain shifts, and local service businesses)
- Why industrial demand tends to be more durable across market cycles
- How warehouses compare to apartments in terms of cash flow, operations, and risk
- The small bay warehouse niche and why many investors are overlooking it
- Key risks in industrial investing and how experienced operators manage them
This session is designed to help investors better understand where industrial fits in a portfolio, and why it’s becoming a serious alternative to multifamily.
At Directed IRA, we have helped thousands of investors put over $3 billion into alternative assets including real estate, notes, and private funds, all within tax-advantaged retirement accounts. Our experienced team makes it simple to invest with confidence.
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Book a call today with a self-directed IRA expert to see how you can start investing in what you know!
